Branding é relacionar a essência do que você acredita com a sua identidade para construir uma marca relevante

We build the brand that enlivens your strategy

In our branding work we focus on directing and managing the perception of your brand. We identify ways to reach your desired market positioning and structure your brand experience so that it’s goals can be reached. We develop verbal and visual identity systems and also experiences that activate all senses. We implement these systems in all touch points in order to deliver consistency and coherence in customer relationships, essential aspects for your brand to customer connection.

Branding for what?

1.

To build strong and lasting brands.

Aligning your brand’s expectations with its real delivery is a vital point for the construction of the relationship between your brand and its customers. The understanding of your market positioning and brand perception through the public's eyes are indicators of that relationship and its management is fundamental to guarantee a longstanding brand.

2.

To launch a new company, product or service.

New companies need to understand which brand they want to build and which market positioning they want to reach. In a scenario of new companies and products searching for market share inside an already established system it is necessary to organize all initiatives in one brand architecture that allows the company to reach its goals and potentiate the new enterprise.

3.

To align your brand's image.

A brand image that's disconnected from reality generates expectations that do not meet with the organization's delivery. This outlook directly affects the business’s growth due to the fact that it pulls away customers and weakens its market positioning.

4.

To reposition companies, products or services.

In order to change a company's operating segment, either in operations or in customer profiling, it's crucial to have a strategy project that allows the company to shift from its current state to the new one with the best possible performance.

The Oni way

Brand is a sensation that allows people to have a relationship with an organization, product or person. It's a promise that must be fulfilled in all relations. Our performance in Branding consists in structuring such promise and helping your brand deliver it through all points of contacts and services.

In Branding we develop:


strategy and positioning


naming and brand architecture


verbal and visual identity


sensory identity


brand experience


360 application

Branding

We can also help you with other fields of expertise

Business Modelling

Business Modelling

Organizational Culture

Organizational Culture

Service Design

Service Design

Growth Marketing

Growth Marketing